I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
On this episode of the Direct Response Podcast, I sat down with Brandon Bardwell, who's done 8-figures in ecommerce sales, much of that using VSL ads and advertorial funnels. We discuss some details about his offers, his AOV and VSL scripting process, and how he uses AI to write copy and create videos and images.
In this video I go DEEP into the psychology and copy behind this 8-figure VSL script. I review the script and structure in depth, explaining why each piece was added and how it works. Breakdown Document: >> LINK << To learn how to write and produce VSLs like this for your own brand and scale to 6-7 figures a month, check out my private community focused on direct response advertising, where you can access all of my courses, group call recordings, and templates:...
As I see it, AI is rapidly taking over (and mostly already has) the job of the copywriter. The person who is skilled in writing, communication, and direct response tactics. This role takes the “copy planning,” the mechanisms and big ideas, the structure, and fills everything in with words. They are responsible for wording and sentence structure. LLMs have become so effective at mimicking persuasive human writing; as long as they’re given clear instructions, big ideas, mechanisms, metaphors,...
On this episode of The Direct Response Podcast, I sat down with Cain Smith, a copywriter and direct response expert who's written copy and helped craft offers for some of the biggest publishers in the online marketing game. Cain shares some real gems around offer structure and strategy, improving in copywriting, and how big brands are using AI to write copy. Check it out below! 👇
I always have clear long term, medium term, and short terms goals and intentions laid out for my ecom offers and my business as a whole. I start top down, with the long term. Here I want to establish my overall plan. Do I want a few cash-flowing offers, a brand, a portfolio of dozens of offers, and an exit? What do I want this business to look like from a 30,000-foot and 3-5 year timeline? From there, I know my intentions, and that is the main container in which everything sits. If I know...
The best ads and funnels don't create new desires, emotions, or problems. The top marketers/copywriters are good at what they do because they take what is already in the prospect's mind, and assemble it into a sales structure/flow to get a desired outcome. The only "new" thing added into the equation is your product and the mechanisms. That's your job as the copywriter. The big problem, the emotions and situations that come with it, the core desires, physical, emotional, and existential, and...
I've been talking to quite a few ecom operators and have heard the same issues brought up repeatedly. Ads doing well, ad spend scaling, but they are being held back from consistent high scale because of back end issues. The main reason I see for this is that the underlying foundation is shaky and doesn't grow alongside the scale of ad spend (I have had plenty of experience with this throughout my career before I realized the source of the issue; scaling to high 5-figure days for a few weeks,...
Here are some of the highest leverage "low-hanging fruit" ways to optimize your funnel for higher AOV/conversion rate, and build back-end systems to juice your ad spend for even more profit. * Keep in mind that when it comes to SMS and phone sales, there are specific regulations you must follow to stay compliant. As usual, this is not legal advice! Some key ways to increase overall profit without raising ad spend are: Email and SMS (abandoned checkout flow and post-purchase flow). The...
Copywriting: Tactics vs Strategy When it comes to writing VSLs/advertorials or any high-level copy, there are two things to keep in mind: copywriting tactics (the specific words you use, the sentence structure, the tricks of the trade) and strategy (the flow, the structure, the overall emotional journey). It's very important to understand the hierarchy here. Strategy comes first; we must decide what emotional journey we want to take the prospect on. This dictates our structure and format. Is...
These are the 3 main pillars of our business that my team and I focus on. Every week we have strategy calls to discuss where we are at one each of these, how we are improving them, and what the potential liabilities are. This is a summary of the most important elements. Profitability: Ads Creative production (set targets, develop a simple and efficient system for managing creative output) Back end Retargeting, email, SMS, etc. Infrastructure: Payment processing Always stay ahead of what you...