I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
New Podcast with Nick Theriot: "The BIGGEST FB Ads Mistakes in 2025..."
DR Podcast #6: Nick Theriot (10 years in ecom, millions of dollars spent)On episode 6 of the Direct Response Podcast, I sat down with veteran media buyer and ecom expert Nick Theriot. Nick has spent millions of dollars on Facebook ads and knows the industry better than almost anyone. |
Fernando Oliver
I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
When it comes to scaling winning offers to $10k/day, $50k/day, $100k/day and beyond, what matters most is having a scientific process. That means you have inputs (your actions) that directly correlate to outcomes (more ad spend at your target ROAS/CPA). Naturally, a scientific scaling system is key to consistent long term success in digital marketing and ecommerce. So how do we turn scaling into a science, rather than a hit or miss "art"? First of all, we have to understand what actually...
Most ecom owners obsess over ads. They rewrite hooks, test new creatives, and tweak angles endlessly—yet their performance flatlines. The truth is that most offers fail long before the ad has a chance to do its job. The bottleneck is the funnel. A strong ad drives traffic. A strong funnel converts that traffic into profit. If your funnel is weak, no amount of creative brilliance can save you. The Misplaced Focus on Ads An ad’s job is simple: get the right person to click. That’s it. When the...
The Meta Ads Algorithm Guide (Andromeda Update) Here’s a detailed breakdown of how the Meta Andromeda update affects the Meta Platforms (Facebook/Instagram) ads algorithm: what changed, why it matters, and how you should adapt. I’ll keep it as tactical as I can so you can apply it directly in your ad accounts. This is based on deep conversations with my custom GPT and some big players in the game who are on top of the new update. 1. What the Meta Ads Algorithm Is (Pre-Andromeda) The core ad...