I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
New Podcast with Nick Theriot: "The BIGGEST FB Ads Mistakes in 2025..."
DR Podcast #6: Nick Theriot (10 years in ecom, millions of dollars spent)On episode 6 of the Direct Response Podcast, I sat down with veteran media buyer and ecom expert Nick Theriot. Nick has spent millions of dollars on Facebook ads and knows the industry better than almost anyone. |
Fernando Oliver
I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
The Meta Ads Algorithm Guide (Andromeda Update) Here’s a detailed breakdown of how the Meta Andromeda update affects the Meta Platforms (Facebook/Instagram) ads algorithm: what changed, why it matters, and how you should adapt. I’ll keep it as tactical as I can so you can apply it directly in your ad accounts. This is based on deep conversations with my custom GPT and some big players in the game who are on top of the new update. 1. What the Meta Ads Algorithm Is (Pre-Andromeda) The core ad...
Why the Close is More About Emotion Than Logic in VSLs Most ecommerce operators believe the close is where you hammer home logic: price comparisons, guarantees, proof. They think the close is where you convince. That belief costs them sales. The truth is this: by the time you reach the close, your viewer has already made an emotional decision. The job of the close is not to convince with logic—it’s to validate their emotional decision and push them to act now. The Psychology of a Close:...
The Current State of the Market (Ecom & Supplements) When it comes to performance marketing in ecom/supplements, I see 3 main top-of-funnel ad types. First, image ads. Image ads can crush it at the top of the funnel, going to a listicle or advertorial (I prefer image to long advertorial). The best images drive curiosity clicks from the target audience. This means they are related to the niche in their visuals and first line of ad copy (calling out the problem in copy), and they incorporate...