I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
My full AI VSL playbook (prompts, workflows, clip generation)
🚨 New Course Released! "The AI VSL Playbook"​ I've released a new course inside Ecom Blueprint outlining everything AI-related. This is how my team pumps out high-quality VSL scripts, hooks, and leads in minutes every week on autopilot with our AI workflows. The course includes detailed modules for using AI for the entire VSL creation process, from prompt templates for hooks and leads, prompts for breaking down scripts into structures, and generating 3D animations & AI avatars! Plugging these AI workflows and templates into your business can double or triple your creative output with less time and money than it currently takes, meaning more winning ads and more scale. Implement these AI systems and prompts before Q4 crunch time begins... 👉 Join today to get full access the full AI VSL Playbook: https://www.skool.com/ecom-blueprint1​ ​ ​ |
Fernando Oliver
I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
The Meta Ads Algorithm Guide (Andromeda Update) Here’s a detailed breakdown of how the Meta Andromeda update affects the Meta Platforms (Facebook/Instagram) ads algorithm: what changed, why it matters, and how you should adapt. I’ll keep it as tactical as I can so you can apply it directly in your ad accounts. This is based on deep conversations with my custom GPT and some big players in the game who are on top of the new update. 1. What the Meta Ads Algorithm Is (Pre-Andromeda) The core ad...
Why the Close is More About Emotion Than Logic in VSLs Most ecommerce operators believe the close is where you hammer home logic: price comparisons, guarantees, proof. They think the close is where you convince. That belief costs them sales. The truth is this: by the time you reach the close, your viewer has already made an emotional decision. The job of the close is not to convince with logic—it’s to validate their emotional decision and push them to act now. The Psychology of a Close:...
The Current State of the Market (Ecom & Supplements) When it comes to performance marketing in ecom/supplements, I see 3 main top-of-funnel ad types. First, image ads. Image ads can crush it at the top of the funnel, going to a listicle or advertorial (I prefer image to long advertorial). The best images drive curiosity clicks from the target audience. This means they are related to the niche in their visuals and first line of ad copy (calling out the problem in copy), and they incorporate...