I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
The Psychology Behind The VSL Flow
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VSLs (and any direct response copy) are based on the natural pathways in the human mind that lead to belief and desire. Our primary goal with direct response marketing is to get an immediate response (a sale) using our ad and funnel... We do this by taking the prospect through different STATES of mind (states of awareness) while also educating them and providing new information. New state of mind + new information = new action (sale). We build desire while also building belief (these are 2 separate things!) Check out the video below to see me walk through the whole process. |
Fernando Oliver
I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
Here are some of the highest leverage "low-hanging fruit" ways to optimize your funnel for higher AOV/conversion rate, and build back-end systems to juice your ad spend for even more profit. * Keep in mind that when it comes to SMS and phone sales, there are specific regulations you must follow to stay compliant. As usual, this is not legal advice! Some key ways to increase overall profit without raising ad spend are: Email and SMS (abandoned checkout flow and post-purchase flow). The...
Copywriting: Tactics vs Strategy When it comes to writing VSLs/advertorials or any high-level copy, there are two things to keep in mind: copywriting tactics (the specific words you use, the sentence structure, the tricks of the trade) and strategy (the flow, the structure, the overall emotional journey). It's very important to understand the hierarchy here. Strategy comes first; we must decide what emotional journey we want to take the prospect on. This dictates our structure and format. Is...
These are the 3 main pillars of our business that my team and I focus on. Every week we have strategy calls to discuss where we are at one each of these, how we are improving them, and what the potential liabilities are. This is a summary of the most important elements. Profitability: Ads Creative production (set targets, develop a simple and efficient system for managing creative output) Back end Retargeting, email, SMS, etc. Infrastructure: Payment processing Always stay ahead of what you...