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Fernando Oliver

6 tactics for making more profit from your ecom funnel & back end

Published 2 months ago • 1 min read

Here are some of the highest leverage "low-hanging fruit" ways to optimize your funnel for higher AOV/conversion rate, and build back-end systems to juice your ad spend for even more profit.

* Keep in mind that when it comes to SMS and phone sales, there are specific regulations you must follow to stay compliant. As usual, this is not legal advice!

Some key ways to increase overall profit without raising ad spend are:

  • Email and SMS (abandoned checkout flow and post-purchase flow). The post-purchase flow is a big money maker and is often overlooked. If you're subscribed to the email lists of direct response brands, you'll see that they bombard their subscribers with cross-sells of their other products and affiliate offers, as well as products that are only available to their email list. The abandon recovery flow is much more standard and can be swiped from other brands.
  • Google ads (brand search and GDN retargeting)
  • Phone sales (abandon and decline recovery, and post-purchase upsell calls)
  • Optimizing your upsells (the highest-leverage upgrade, in my opinion) - This includes adding new products, such as white-label consumables like supplements, creams, gels, and patches, as well as refining the structure of your upsell flow. The first product should be high-ticket, sometimes more expensive than your front-end price. Test out a long-form text sales letter for your upsells instead of a bare-bones one-click upsell. Test out VSL upsells (many offers double their AOV after adding a VSL upsell; one example was shared by a group member on our call today of their AOV going from $170 to $260 after implementing a VSL upsell)
  • Testing new advertorials and quiz landers (use new structures, swipe other brands, make big changes to unlock big upgrades in CTR/CVR/AOV)
  • Subscriptions where applicable (supplements and consumables, either as an option on the front end or an add-on to complement your main product)

There are many things to explore once an offer becomes profitable and scalable ($10k+/day), which can unlock higher margins and, therefore, drive more growth. Start with the easiest to implement and work your way up, and never take your eye off the main money maker - your front-end FB ads.

To learn more about how I optimize and scale ecommerce funnels, join my private direct response ecommerce community: CLICK HERE​

Fernando Oliver

Fernando

I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.

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