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Fernando Oliver

Main bottlenecks in ecom businesses

Published 3 months ago • 1 min read

These are the 3 main pillars of our business that my team and I focus on. Every week we have strategy calls to discuss where we are at one each of these, how we are improving them, and what the potential liabilities are.

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This is a summary of the most important elements.

Profitability:

Ads

  • Creative production (set targets, develop a simple and efficient system for managing creative output)

Back end

  • Retargeting, email, SMS, etc.

Infrastructure:

Payment processing

  • Always stay ahead of what you need, don’t stop opening merchant accounts
  • Be friendly and communicative with your reps
  • Increase approval rate as much as possible (recover failed payments, payment cascading)

FB ad accounts

  • Diverse infrastructure
  • Meta reps + high quality agency ad accounts

Opex + Losses:

Staff, software, fees

  • Keep below 10% of top line, with efficient use of AI you can do 5% or lower

Chargebacks and refunds

  • Keep below 3%, develop strong customer service, leverage phone outreach to handle CB/refunds

To get more of my insights on DR, marketing, and growing ecom businesses, check out my private community: The Direct Response Ecommerce Blueprint​

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Fernando Oliver

Fernando

I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.

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