Here are some of the highest leverage "low-hanging fruit" ways to optimize your funnel for higher AOV/conversion rate, and build back-end systems to juice your ad spend for even more profit. * Keep in mind that when it comes to SMS and phone sales, there are specific regulations you must follow to stay compliant. As usual, this is not legal advice! Some key ways to increase overall profit without raising ad spend are: Email and SMS (abandoned checkout flow and post-purchase flow). The...

Copywriting: Tactics vs Strategy When it comes to writing VSLs/advertorials or any high-level copy, there are two things to keep in mind: copywriting tactics (the specific words you use, the sentence structure, the tricks of the trade) and strategy (the flow, the structure, the overall emotional journey). It's very important to understand the hierarchy here. Strategy comes first; we must decide what emotional journey we want to take the prospect on. This dictates our structure and format. Is...

These are the 3 main pillars of our business that my team and I focus on. Every week we have strategy calls to discuss where we are at one each of these, how we are improving them, and what the potential liabilities are. This is a summary of the most important elements. Profitability: Ads Creative production (set targets, develop a simple and efficient system for managing creative output) Back end Retargeting, email, SMS, etc. Infrastructure: Payment processing Always stay ahead of what you...