When it comes to scaling winning offers to $10k/day, $50k/day, $100k/day and beyond, what matters most is having a scientific process. That means you have inputs (your actions) that directly correlate to outcomes (more ad spend at your target ROAS/CPA).

Naturally, a scientific scaling system is key to consistent long term success in digital marketing and ecommerce.

So how do we turn scaling into a science, rather than a hit or miss "art"?

First of all, we have to understand what actually allows us to spend more on Meta at our target CPA so we can be profitable. And this comes down to a key principle: more winning ads.

So what is "more winning ads" made up of? In short, more winning ads means more angles, more ways to expand on each angle, and more ways to iterate on each winning concept.

So we can think about it as 3 core pieces. First, the angles/core ideas. This is the "Explore" phase.

The more core ideas you have, the further you can scale. Unlocking a new angle/core is like getting a new winning product in terms of revenue increase. A core angle is made up of 3 things: your Big Problem, your Avatar, and your Problem Mechanism. When we change any of these 3, we have a new core angle. Also, the above order corresponds to how much you can increase revenue with each type of angle.

A new Big Problem will unlock an entirely new market with many avatars and mechanisms within, meaning a new Big Problem for the same product can become 5, 10, or even 20 Avatar or Mechanism angles. An example of this is selling a skincare red light wand for "turkey neck" (wrinkles on the neck), and then, through creative testing, discovering that this same product can be profitably marketed to solve "sagging arm skin" (new Big Problem). This can help you go from spending $5k/day to $10k/day.

A new Avatar angle unlocks a large new audience on Meta. For example, selling the above skincare wand to women with a history of smoking (smoking causes skin issues, it's a very large market open to new solutions) can unlock increased scale.

A new Problem Mechanism angle helps you target a market that's looking for solutions but is skeptical. For example, selling this skincare red light wand, and explaining how the root cause of turkey neck (sagging, wrinkly neck skin) is the shriveling of collagen "superstructures" that hold together your skin. By using red light therapy to "reactivate" these cells, they don't have to shrivel to conserve resources, since now they're getting blood flow and nutrients again, and they can re-expand. (I use Perplexity to dive deeper into studies for the root cause of the issue and select one that our product can solve.

Now that we can come up with 3 types of angles that expand our reach significantly, what do we do when we find a new winning angle? What are the tactical steps we use to turn this angle into $5k, $10k, or $20k in daily ad spend at our target ROAS?

This is the second phase of Scientific Scaling: "Expansion."

We take a winning angle, and we expand on it using different ad formats (images, shorts, UGC, VSLs), copy structures, and ad styles (TED talk, interview, documentary, authority figure).

The best place to get ideas for the Expansion phase is from your competitors.

This way, you have the unique "seed" (the angle you came up with, which is the new thing you're bringing to your market), and you send it out into the market using proven, validated structures and formats.

Finally, the third way we turn angles into profit is the "Exploit" phase. This is where we take winning concepts from phase 2, Expansion, and we iterate.

We make new hooks for winning shorts, new leads for VSLs, new images and copies for Native-style ads.

And we repeat this process every week, allowing us to scale with 1) unique new angle ideas 2) new concepts to turn those ideas into ads and 3) endless variations of winning concepts.

By using AI for copywriting, image generation, and video clips, this process because extremely efficient, fast, and requires only a small team, especially once you have the full system built out.

P.S. That's what the Ecom Mastery AI mastermind is for. This is where Brandon and I have released our proprietary copywriting AI. You can ask anybody from the group; there's nothing else like it that can produce dozens of winning image ad copies, VSL scripts, and new angle ideas in minutes at this level of quality.

Inside the group, I've also released in-depth breakdowns of my internal Product Testing and Creative Testing System, among many other advanced resources. We designed EM for ecom biz owners who are already doing consistent volume and want to accelerate. It's a high-level group for high-level entrepreneurs.