I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
My Ecom Goal Structure For Making Decisions
|
I always have clear long term, medium term, and short terms goals and intentions laid out for my ecom offers and my business as a whole. I start top down, with the long term. Here I want to establish my overall plan. Do I want a few cash-flowing offers, a brand, a portfolio of dozens of offers, and an exit? What do I want this business to look like from a 30,000-foot and 3-5 year timeline? From there, I know my intentions, and that is the main container in which everything sits. If I know that my long-term goal is to have a portfolio of cash-flowing offers, my medium-term goal (6-12 months) is to build the systems and team to make it easy to test lots of offers and systems for creative testing and scaling, as well as the back-end infrastructure of the business. Once I know what systems need to be built and what the internal operations of the business should look like, I can make short-term (quarterly, monthly, weekly) goals. I can share these with my team and build a step-by-step plan, for example for a creative testing system (project management tool, results tracking, media buying, creatives database, editing and copywriting workflow). When I used to start with short-term goals, I would chase new ideas constantly, and strong, solid systems were never built. It was all a build-as-you-go, which doesn't make for a coherent business, just short term spikes in revenue and long term instability. But when I started to focus on the long term, then medium term, then short term, I had far more clarity, and my business grew much faster and became much more stable. I have my business goals mapped out visually in a mind map, and also written down in Google docs, and shared with my managers, partner, and team, and review them on weekly or bi-weekly meetings to ensure alignment and streamline the culture. Over time our team has become far more stable and coherent, because they're not jumping from task to task without clarity or understanding. Now they know they are in alignment with medium and long term goals and intentions even when working on small tasks like creating a funnel or editing a video. https://www.skool.com/ecommerce-masterclass |
Fernando Oliver
I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
On this episode of the Direct Response Podcast, I sat down with Brandon Bardwell, who's done 8-figures in ecommerce sales, much of that using VSL ads and advertorial funnels. We discuss some details about his offers, his AOV and VSL scripting process, and how he uses AI to write copy and create videos and images.
In this video I go DEEP into the psychology and copy behind this 8-figure VSL script. I review the script and structure in depth, explaining why each piece was added and how it works. Breakdown Document: >> LINK << To learn how to write and produce VSLs like this for your own brand and scale to 6-7 figures a month, check out my private community focused on direct response advertising, where you can access all of my courses, group call recordings, and templates:...
As I see it, AI is rapidly taking over (and mostly already has) the job of the copywriter. The person who is skilled in writing, communication, and direct response tactics. This role takes the “copy planning,” the mechanisms and big ideas, the structure, and fills everything in with words. They are responsible for wording and sentence structure. LLMs have become so effective at mimicking persuasive human writing; as long as they’re given clear instructions, big ideas, mechanisms, metaphors,...