In this video I go DEEP into the psychology and copy behind this 8-figure VSL script. I review the script and structure in depth, explaining why each piece was added and how it works. Breakdown Document: >> LINK << To learn how to write and produce VSLs like this for your own brand and scale to 6-7 figures a month, check out my private community focused on direct response advertising, where you can access all of my courses, group call recordings, and templates:...

As I see it, AI is rapidly taking over (and mostly already has) the job of the copywriter. The person who is skilled in writing, communication, and direct response tactics. This role takes the “copy planning,” the mechanisms and big ideas, the structure, and fills everything in with words. They are responsible for wording and sentence structure. LLMs have become so effective at mimicking persuasive human writing; as long as they’re given clear instructions, big ideas, mechanisms, metaphors,...

On this episode of The Direct Response Podcast, I sat down with Cain Smith, a copywriter and direct response expert who's written copy and helped craft offers for some of the biggest publishers in the online marketing game. Cain shares some real gems around offer structure and strategy, improving in copywriting, and how big brands are using AI to write copy. Check it out below! 👇