I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
FREE VSL Masterclass Inside: How and Why to use High-Converting VSLs for Ecom
|
Full VSL Course: "Double Your ROAS With VSL Ads" (Step-By-Step Guide): VSLs are the best way to use a scientific, proven process to create ads based on direct response principles. In this video I share my 3-step VSL creation system, I go over 2 live VSL examples, I explain the philosophy behind VSLs and why they work, and I give a list of the top brands to model that are crushing it with VSL ads on Facebook. If you want to completely understand how VSLs work in 30 minutes, this will be a very valuable video to check out: |
Fernando Oliver
I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
The Meta Ads Algorithm Guide (Andromeda Update) Here’s a detailed breakdown of how the Meta Andromeda update affects the Meta Platforms (Facebook/Instagram) ads algorithm: what changed, why it matters, and how you should adapt. I’ll keep it as tactical as I can so you can apply it directly in your ad accounts. This is based on deep conversations with my custom GPT and some big players in the game who are on top of the new update. 1. What the Meta Ads Algorithm Is (Pre-Andromeda) The core ad...
Why the Close is More About Emotion Than Logic in VSLs Most ecommerce operators believe the close is where you hammer home logic: price comparisons, guarantees, proof. They think the close is where you convince. That belief costs them sales. The truth is this: by the time you reach the close, your viewer has already made an emotional decision. The job of the close is not to convince with logic—it’s to validate their emotional decision and push them to act now. The Psychology of a Close:...
The Current State of the Market (Ecom & Supplements) When it comes to performance marketing in ecom/supplements, I see 3 main top-of-funnel ad types. First, image ads. Image ads can crush it at the top of the funnel, going to a listicle or advertorial (I prefer image to long advertorial). The best images drive curiosity clicks from the target audience. This means they are related to the niche in their visuals and first line of ad copy (calling out the problem in copy), and they incorporate...