I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
FREE VSL Masterclass Inside: How and Why to use High-Converting VSLs for Ecom
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Full VSL Course: "Double Your ROAS With VSL Ads" (Step-By-Step Guide): VSLs are the best way to use a scientific, proven process to create ads based on direct response principles. In this video I share my 3-step VSL creation system, I go over 2 live VSL examples, I explain the philosophy behind VSLs and why they work, and I give a list of the top brands to model that are crushing it with VSL ads on Facebook. If you want to completely understand how VSLs work in 30 minutes, this will be a very valuable video to check out: |
Fernando Oliver
I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
The best ads and funnels don't create new desires, emotions, or problems. The top marketers/copywriters are good at what they do because they take what is already in the prospect's mind, and assemble it into a sales structure/flow to get a desired outcome. The only "new" thing added into the equation is your product and the mechanisms. That's your job as the copywriter. The big problem, the emotions and situations that come with it, the core desires, physical, emotional, and existential, and...
Here are some of the highest leverage "low-hanging fruit" ways to optimize your funnel for higher AOV/conversion rate, and build back-end systems to juice your ad spend for even more profit. * Keep in mind that when it comes to SMS and phone sales, there are specific regulations you must follow to stay compliant. As usual, this is not legal advice! Some key ways to increase overall profit without raising ad spend are: Email and SMS (abandoned checkout flow and post-purchase flow). The...
Copywriting: Tactics vs Strategy When it comes to writing VSLs/advertorials or any high-level copy, there are two things to keep in mind: copywriting tactics (the specific words you use, the sentence structure, the tricks of the trade) and strategy (the flow, the structure, the overall emotional journey). It's very important to understand the hierarchy here. Strategy comes first; we must decide what emotional journey we want to take the prospect on. This dictates our structure and format. Is...