I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
FREE VSL Masterclass Inside: How and Why to use High-Converting VSLs for Ecom
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Full VSL Course: "Double Your ROAS With VSL Ads" (Step-By-Step Guide): VSLs are the best way to use a scientific, proven process to create ads based on direct response principles. In this video I share my 3-step VSL creation system, I go over 2 live VSL examples, I explain the philosophy behind VSLs and why they work, and I give a list of the top brands to model that are crushing it with VSL ads on Facebook. If you want to completely understand how VSLs work in 30 minutes, this will be a very valuable video to check out: |
Fernando Oliver
I built and sold 2 ecommerce brands and generated $10million+ in revenue using direct response e-commerce funnels. I make YouTube content and write long-form value emails about copywriting, VSLs, advertorials, and direct response marketing.
When it comes to scaling winning offers to $10k/day, $50k/day, $100k/day and beyond, what matters most is having a scientific process. That means you have inputs (your actions) that directly correlate to outcomes (more ad spend at your target ROAS/CPA). Naturally, a scientific scaling system is key to consistent long term success in digital marketing and ecommerce. So how do we turn scaling into a science, rather than a hit or miss "art"? First of all, we have to understand what actually...
Most ecom owners obsess over ads. They rewrite hooks, test new creatives, and tweak angles endlessly—yet their performance flatlines. The truth is that most offers fail long before the ad has a chance to do its job. The bottleneck is the funnel. A strong ad drives traffic. A strong funnel converts that traffic into profit. If your funnel is weak, no amount of creative brilliance can save you. The Misplaced Focus on Ads An ad’s job is simple: get the right person to click. That’s it. When the...
The Meta Ads Algorithm Guide (Andromeda Update) Here’s a detailed breakdown of how the Meta Andromeda update affects the Meta Platforms (Facebook/Instagram) ads algorithm: what changed, why it matters, and how you should adapt. I’ll keep it as tactical as I can so you can apply it directly in your ad accounts. This is based on deep conversations with my custom GPT and some big players in the game who are on top of the new update. 1. What the Meta Ads Algorithm Is (Pre-Andromeda) The core ad...